BBC Report on Kit Kat Craze in Japan
When I was growing up one of my favorite lollies (candy) was a Kit Kat
Japan snaps up ‘lucky’ Kit Kats
Kit Kat is a best-selling sweet around the world
Students in Japan have reportedly caused sales of Kit Kat bars to soar, by adopting them as lucky charms.
The name of the chocolate bar resembles a Japanese expression – “kitto katsu” – used by students to wish each other luck before exams.
The phrase has been translated roughly as: “I hope you will win.”
“We’re finding that parents are buying them for their children for exam days,” Yuko Iwasaki, a spokesman for Nestle Japan, told Britain’s Daily Telegraph newspaper. “But also some determined pupils are buying Kit Kats for themselves as a sort of reminder that they are really going to give these exams their best shot,” he added.
Like you need an excuse to eat chocolate.
I hear Soju and galbi are lucky too :-). Perhaps I should eat and drink more ?