Korean Blogscence

Joi Ito’s Web
A very interesting article by Joi Ito about the blogscene in Korea vs the West. It concentrates on Ohmynews.com as an example.

Korea is reported by the OECD to have the highest high-speed Internet penetration of any nation. Korea has an extremely vibrant gaming, blogging, mobile phone and youth culture scene and I was eager to find out more about what was going on. I scribbled a bunch of notes over coffee during the day and over dinner. Please excuse any errors since I have not been able to fact check everything. If you could point them out and let me update them, I would appreciate it.

According to articles in the press, there are 5-6 million blogs. These are not to be confused with hompy. Hompy (a derivative of home page) are personal home pages with photo albums, guest books, avatars, background skins, and background music. There are approximately 10 million hompy pages. In a city with a population of 10 million and a country with a population of 45 million, that’s quite impressive. Companies seem to be making money selling background music and items for hompy pages. Most of the posts are focused on photos and one line comments on pages of friends. They are generally closed communities and are focused more on real-time presence-like communication rather than diary or dialog.
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